If you you are looking for an info where to promote your music, or how to promote your music lyric video – this article is for you. As we all know, promotion today is even more important than content. You can’t become popular only with your music. No matter how cool and catchy your songs are. If people don’t know about them, they will never check it. The main goal of your music video promotion is to make all your possible audience know about your new release. And the bigger quantity of views you will get in the first days after a release of your lyric video, the more views in the future you will get at all. Here are 17 powerful ways for promoting your lyric video online. 12 free tools for promoting your music video and 5 paid ones.
1. Youtube Seo
2. Your Audience
3. Fanbase Sharing
4. Announcements in Social Networks
5. Hashtags
6. Facebook Promotion Pages
7. FB live / Periscope streams
8. Instagram Stories
9. Power of Web
10. Last.fm
11. Post Additional Video Content
12. Be Social
13. Make FEATs
14. Paid Advertisement
15. Use Popular Youtube Channels
16. Magazines
17. Youtube Bloggers
1. Youtube Seo
Youtube remains the most popular video player nowadays. The easiest way for bands and musicians to upload music videos. Youtube offers great SEO tools for music video promotion. Title, description, tags, playlists, thumbnail. All these things really matter. You should fill them as complete as you can. Remember about a clear description of your lyric video, imagine your audience and their searches. Your video should be presented to them with right keywords and descriptions. Title defines conversion, so try to imagine something creative for it. Custom thumbnail is important too, it’s better to make a custom preview art for your video, than using a random frame from the video by youtube. It may be good of course, but youtube makes it automatically, so, leaving a choice of right custom thumnail to youtube is like a lottery.
2. Your Audience
Your fans are here to help you. Spread news about your latest lyric video among your audience and ask them to share and show some activity. Social networks are great, but it’s not enough, try to use your band’s blog too. If you don’t have it – make it.
3. Fanbase Sharing
All the greatest bands and artists didn’t grow alone. They grew together with other musicians of their time. Make other bands your friends, make one local scene. It’s always easier together! You have a lot in common – common interests, lifestyles, passion to the music. Introduce your mates’ bands to your fans, and they will make the same for you. It’s called basesharing.
4. Announcements in Social Networks
If you’ve got a brand new lyric video, make posts about it everywhere! Facebook, twitter, instagram, google plus, vk, myspace (hey from 2005). People are always looking for a new music. Just give them some news about it so they could not miss it.
5. Hashtags
A lot of people don’t like hashtags, and it’s right. I don’t think that hashtags could be applied to personall stuff too. But when it comes to your business, it’s a great promotion tool that increases an audience coverage. Choose right hashtags which may give you some traffic and use it everywhere it’s possible.
#music #lyric #video #metal #pop #rock for example. It’s all on your choice!
6. Facebook Promotion Pages
There are a lot of different music promotion pages and communities on youtube. Post your lyric video everywhere, and it will give you some extra traffic.
7. FB live / Periscope streams
Live streaming will be only more popular with the days. It’s still the time when people really need a lot of different streamers. Even if you don’t do nothing, and you are running a live translation – you get a lot of viewers who will watch it. Imagine how many new people will be interested in talking with a real musician? Convert your viewers to your fans and let them know about your new lyric video online.
8. Instagram Stories
New tool for a lyric video and any other music release advertising. Why should you use instagram stories for your lyric video promotion? Because every story makes you on the top of viewer’s newsfeed. And there is a big chance that they’ll check your stuff. Great potential for everyday advertising. By the way, thanks to Joel Wanasek (Professional mixing and business ideas) for such an idea!
9. Power of Web
Use the power of web. There are a lot of different music forums and news websites where people post new music. You may post your stuff there too. How to find such ones? Or by direct search in google or try to look any popular band. Check out all the mentions about them. There is a big chance that you’ll be able to leave an info about your release there too. Plus, if it’s a metal forum for example and you are playing in a metal band, this audience is completely yours. Shortly, send your video to websites with open posting, music forums and web magazines.
10. Last.fm
I am not sure that this platform is really popular nowadays, but! Every new fan matters. First of all, be sure that your band is already there. You may get a lot of fans from different bands with a similar sound. And of course, add your latest lyric video in videos there. It will give you a constant rill of new fans in the future. I used to play in a band 4 years ago, and I’ve added us there. There is no such band anymore but I see how people are still coming to our page from there! Haha.
11. Post Additional Video Content
The most important thing! You should keep an audience constantly interested in your music and bands’ life. If you post one lyric video and do nothing for the following time be sure you won’t get hype. Try to post a little bit of content every day or two. Blogs from bands’ life, personal thoughts, plans. Just imagine what you can post and what will be interesting for your audience. And direct your audience from these videos to your lyric video as a main collector of views.
12. Be Social
Don’t forget that youtube is a social network. You should connect with other users. If you liked any other release by other bloggers just let them know it. Write something good in comments. First, you’ll make something good and it will get back to you in the future, and second, some people will click your profile and go to your account where they will see your lyric video! Sounds good?
13. Make FEAT before the video
Far away from your lyric video release try to make such a song where you’ll be able to make a collab. The best way to get more views – to call more popular musicians for featuring. You may get it even for free, but in the most cases it will cost money. However it’s worth it! You may get a bit of views for using a name of popular musician. Not sure if you are able to make a fit with Chris Brown or Justin Bieber, but anyone who is more popular than you is already a good deal for you.
14. Paid Advertisement
Facebook has great tools for business. For example advertising, just make a campaign and pay for new visitors who may be converted to your fans. The only thing you should remember, campaign must be done right. It’s not so easy as it seems, ’cause it’s hard to find a balance between right descriptions and a budget. But you should take a look at it. By the way, instagram and google suggest such advertising too.
15. Use Popular Thematic Youtube Channels
Some channels sell rotation. Find thematically closed channels (for example hardcore promotion channel) and upload your video there. Your lyric video may be shown to thousands of people. Think about conversion here. For example, rotation on “eddyistheman1” youtube channel even didn’t cost anything to my band. But our lyric video collected there 30,000+ views. Not bad!
16. Magazines
Some music magazines write about new music releases. Try to suggest news about your lyric video there. Usually it costs from 100$. For example, price for rotation on ALTPRESS.com was something around 100$. Just know about it and find a better option for you.
17. Youtube Bloggers
Connect with youtube bloggers without huge audiences, but who already have something. Usually, they advertise really cheap while an effect is really cool. Find bloggers, whose audience may like your band and suggest them your music with links on your lyric video. Some of them will definetely share an audience with you!
Try all these ways in a right time before and after your lyric video release and prepare to a hyper boost of your views!
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Written by Yura Lvov [Lyric Video Production] © for https://www.lyricvideomakers.com